A New Look, A Stronger Purpose: The Story Behind Our New Branding

A visual breakdown of the Cater Plus Foundation logo, illustrating its meaning

We are more than just a support system—we are a community built on connection, compassion, and a shared vision for a better future. As we continue to grow and strengthen our impact, we felt it was time for our branding to evolve alongside us.

The Meaning Behind Our Logo

Our new logo is a simple yet powerful representation of what we stand for. The design breaks down into three core elements:

People – The foundation of everything we do. Our mission is rooted in uplifting individuals, providing opportunities, and creating a supportive network that fosters growth.

Love – The driving force behind our work. With kindness, generosity, and a commitment to positive change, we empower others to reach their full potential.

Unity – The result of connection and care. When people come together with compassion and purpose, we create stronger communities, brighter futures, and lasting change.

Each shape within the logo symbolises the strength between individuals, the importance of support, and the collective power of compassion. The overlapping elements reflect our belief that through connection, we can build something greater than ourselves.

A Fresh Identity, The Same Mission

While our look has been refreshed, our purpose remains the same. The Cater Plus Foundation will continue to uplift, support, and invest in those striving for a better future—whether it’s through education, community initiatives, or championing individuals like Mea Motu, who inspire us all with their determination and resilience.

This new identity is a visual reminder of the values that drive us forward: unity, generosity, and the belief that when people come together, anything is possible.

We’re excited for this next chapter and grateful for everyone who is part of our journey. Together, we build not just support, but strength.